Clearly, this criminal mastermind and financial entrepreneur did extensive research on the prized bicycle he stole, looked up competitive prices, factored in Lance Armstrong’s fame, and then ultimately decided to sell the bike for a staggering $200.  Are you serious?!  Since Lance Armstrong’s first Tour De France win in 1999 the nation of France has kept, and continues to test, samples of his urine hoping to find traces of illegal performance enhancing drugs hoping to taint his legacy.  Using only estimates and wild guesses as to the cost of housing and storing ten-year-old urine, it is unfathomable to think of what France would have paid for this bike.  If only this transaction was made instead, the criminal could have single-handedly stabilized and revamped the American economy, convinced the cast and financed a much needed decent ending to The Soprano’s, and put each of Octo-Mom’s children through College.

The criminal will be sentenced at the end of June, and should he not go to prison he should give us a call, as we would be glad to discuss with him the necessary steps he must take in order to expunge of this blemish from his record.

Gilbert Arenas did attempt to come to his rescue however.  Arenas got out of his vehicle and walked towards the officers directly disobeying their orders for him to return to his car.  He was taken into custody and charged with resisting without violence.  As Arenas was being arrested, according to reports, he said, “You can’t arrest me.  I’m a basketball player.  I play for the Washington Wizards, and I’m not going to leave my teamate.”  Apparently Arenas is a constitutional law scholar in his free time and found an immunity clause that pertains to professional basketball players in addition to the President of the United States.  Good for him.  The constitutional framers are resting that much more comfortably knowing Arenas discovered their implied immunity for basketball players clause that would have otherwise gone undiscovered.

But hey Gilbert, should that argument not hold up in court, our services could definitely help you!  We would be glad to help you expunge your record in Florida!

It was peculiar because it came from Carolyn Elefant, not only a solo-practioner, but an author whose books and blogs champion the cause of the solo-practioner.    So it was odd to see her question the value of relevance of our law firm touting that we can attract more visitors to our web site than those of the big law firms.

Elefant stated that beating big firms in generating web traffic “doesn’t mean much in my book.”     I am not sure which of her books she is referring to, but I think all of them would benefit from providing proof that quality content and innovative SEO strategies can attract more traffic than big budgets and even bigger reputations.

Maybe she missed the point of our release?  It would not be the only one she missed in her response.

Elefant then reported the results of her haphazard test of our web site’s performance in the search-engines.   She searched on terms like “expunging record” and “criminal record expunge.”   While our site out performs all other law firms in our niche, our real success comes from thinking like a client, not like an attorney.  Meaning, our site’s optimization and content is designed to reach people who do not know what expunge means or that such a remedy exists.   For instance, if a person searches “travel to Canada with a criminal record,” the third result on Google is an article on our web site that talks about expungement and how it can help when traveling to Canada.    Another one of dozens examples is “restore firearm rights after domestic violence” where our site is number 1 on Google.

These non-traditional approaches attract a lot of visitors.  More importantly, they are attracting visitors who have a need for the service and did not know it. In the business world they call that growing the market.

This strategy is good for us because it often makes us the client first and complete of information.  It is good for society because it provides quality information to people who need it— translation, small law firm providing big benefits to society.

Ms. Elefant concludes, “Fixating on and understanding SEO rankings and page traffic may be interesting, but in the end, it’s results that count – the quality of the traffic generated, not sheer quantity.”    I am not sure what Ms. Elefant means by quality, but, according to Alexa.com, the average visitor stays on our site for 10.9 minutes.  For reference, that is more than twice as long as visitors to CNN.com (5.5 minutes), more than triple that of all of the top-ten biggest law firms, and more than quadruple that of Myshingle.com (2.8 minutes).

Maybe we should have simplified our press release by just simply stating: to lawyers who want to make a major impact on the internet with a small budget, you can do it.  And to those who think you need to have a giant IT department, hundreds of attorneys and a seven-figure advertising budget to create a law firm web site that makes a big difference on the internet, we say one obvious thing— scoreboard.

http://www.myshingle.com/admin/trackback/126974

Pennsylvania recently passed House Bill 1543, allowing the expungement of certain summary offense convictions for people who remain arrest-free for five years following their conviction.  The new law allows people with minor convictions to expunge their criminal record. RecordGone.com now serves 9 states, including Arizona, California, Florida, Minnesota, Nevada, Texas, Utah and Washington.

http://www.topix.net/content/prweb/2009/03/recordgone-com-to-expunge-criminal-records-in-pennsylvania